In order to bring greeting cards up to speed in the digital age, Words With Friends create Word-e's; an interactive social experience that let people create their own card depending on the word they played.
Case Study
the experience
Click on a Holiday to play the experience, or browse through the highlights below:
game demo
favorite results
fail states
There's a lot of words in the dictionary that no one ever uses. So instead of coming up with an image for every single answer, we created a fun surprise for the lesser known words.
Elaine Cox // Group Creative Director
Austin O'Connor & Phil Van Buren // Associate Creative Directors
Darnell Watts // Art Director