Problem: Bad breath plagues our noses every day.
Solution: To combat this, Altoids introduced the art of minting; the proper etiquette of giving a mint.
Interactive Breath Board
minting reminders
Instructional banners
Digital banners will provide tips on the best ways to mint someone.
Minting Microsite
To get people to stop hesitating and start minting, Altoid's created a way for people to mint anonymously.
Digital Banners
CO-CREATORS:
Darnell Watts // Art Director